Wednesday, June 20, 2012

Adidas Press Release on slave shoes

We recently published a shoe on this Facebook page from our forthcoming collaboration with Jeremy Scott, the JS Roundhouse Mid. The shoe provoked a whirlwind of conversation.

Our collaboration with Jeremy Scott has always stood for creativity and originality. Previous models have, for example, included panda heads and Mickey Mouse. The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s quirky and unique take on fashion and was never intended to have any references to slavery by anyone involved.

We are deeply regretful that the shoe offended so many members of our online community and as a result have withdrawn our plans to launch this shoe to the marketplace.
We apologise to anyone who was offended by this model, and we remain committed to producing original, forward-thinking products in the future.

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